Department: Sales & Marketing

Reports To: CEO

Job Summary:

We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential, commercial, and mixed-use projects. The ideal candidate will have hands-on experience in branding, project launches, market research, digital campaigns, and stakeholder engagement within the real estate or property sector.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.

- Oversee branding and positioning of new developments in coordination with consultants, architects, and internal teams.

- Lead marketing campaigns across digital, print, outdoor media, and event activations—ensuring alignment with sales objectives.

- Conduct market research, competitive analysis, and customer profiling to guide project pricing and targeting strategies.

- Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.

- Manage development of all marketing collateral: brochures, floor plans, 3D renders, and project videos.

- Coordinate sales center designs, mock-up units, and on-site marketing experiences.

- Oversee digital presence (website, social media, SEO/SEM, CRM integration).

- Manage relationships with agencies, media, branding consultants, and PR firms.

- Track KPIs, campaign performance, and ROI; adjust strategies accordingly.

- Plan and execute events: project launches, exhibitions, roadshows, investor presentations.

- Ensure all marketing activities comply with regulations and align with brand guidelines.

Qualifications & Skills:

- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).

- 10 years of marketing experience, including 5 years in real estate or property development.

-Proven success launching residential, commercial, or mixed-use projects.

-Proficiency in marketing tools, analytics, CRM platforms, and digital channels.

-Strong communication, leadership, and stakeholder management skills.

-Creative with attention to visual identity and brand standards.

-Familiar with real estate trends, customer expectations, and project life cycles.

Preferred Experience:

- GCC or MENA property market experience

- Exposure to luxury or high-rise developments

- Coordination with master developers and authorities (e.g., RERA, DLD)