First Motors is seeking a creative and driven Marketing Executive to join our team in Bahrain. The ideal candidate will be a strategic thinker with a passion for developing and executing effective marketing campaigns that enhance our brand presence and support our continued expansion. This is an excellent opportunity for a talented professional to contribute to a well-established organisation with a proven track record of success.

Responsibilities:

1. Strategic & Campaign Management

• Plan and execute 360° marketing campaigns aligned with brand objectives.
• Coordinate campaign assets across digital, social, print, and on-ground activations.
• Collaborate with internal teams (e.g. Sales, Product) to align marketing efforts.
• Manage timelines, deliverables, and budgets for assigned campaigns.

2. Digital Marketing & Social Media

• Develop content calendars and oversee execution across platforms (Instagram, TikTok, Facebook, LinkedIn).
• Optimize content for engagement, reach, and performance.
• Monitor campaign metrics and analyze digital performance (Meta Business Suite, Google Analytics, etc.).
• Brief and manage agencies for paid media or creative deliverables.

3. Content & Communication

• Ensure consistency of brand messaging across all channels.
• Write or edit content for social media, email, website, and printed materials.
• Coordinate with designers and copywriters for content production.

4. Event & Activation Management

• Lead planning and execution of brand events, launches, or test drive campaigns.
• Liaise with vendors and agencies for event logistics, branding, and on-site execution.
• Track ROI and customer engagement from events.

5. Research & Reporting

• Conduct market research and competitor analysis to inform campaigns.
• Monitor industry trends and consumer behavior insights.
• Prepare weekly and monthly reports on campaign performance and KPIs.

6. Administrative & Team Support

• Oversee the work of Marketing Associates or interns on specific tasks.
• Manage PRs, LPOs, and vendor coordination for all marketing activities.
• Ensure timely processing of invoices and budget tracking.
• Maintain organized documentation and campaign archives.

Qualifications:

• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role (preferred).
• Strong understanding of marketing principles and techniques.
• Excellent proficiency in digital marketing, including social media management, content creation, and SEO/SEM.
• Exceptional written and verbal communication skills in both English and Arabic.
• Strong analytical abilities with experience using tools such as Google Analytics to measure campaign success.
• Excellent organisational and project management skills, with the ability to manage multiple projects simultaneously.
• A proactive and creative mindset with a meticulous eye for detail.
• Ability to work effectively both independently and as part of a collaborative team.